The Price of Free

Last week brought a couple high profile announcements in the tech world. Google announced it would shutter Google Reader on July 1 and Dropbox announced it had acquired the hugely-popular-but-how're-they-gonna-make-money Mailbox app. At face value, these were two separate and unconnected events but they bear a lesson for all of us to take to heart: Running a sustainable business requires generating sustainable revenue. Charge money for what you create.

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Königin Freue

For several weeks now, Johanna has been asking me what I was going to name my new BMW. Her black Ford Focus is already a named member of our household, going by the ever appropriate “Schwarz” (black in German).

I’ve never named a car, so this was an odd task. How do I name a car I haven’t met? What should I be considering when naming it, anyway? Is it male or female? And how the hell do I pick a good name? Ugh, this was going to be complicated.

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