My talk, "Thriving in an App Store World", from Çingleton Deux was released today. If you're looking for a more visual and audible version of my 5-part series on app pricing (along with some other valuable advice), you should check it out.
Read MoreBy now you are probably wondering how much more this Jury guy can go on about elasticities and pricing and all the rest of these shenanigans. Well, this post will wrap things up on this topic. I've have spent the past four posts extolling the virtues of demand curves, revenue maximization, charging what your software is worth, and avoiding being a commodity. In this post, I'm going to show you how you can take real world data and use it to make better real world decisions about how you price your app.
Read MoreWhen we last left our fateful heroes, we had just finished learning about elasticities, demand curves, revenue maximization, and had conducted a very important thought experiment about the price of our app.
The burning question you still find yourself with is this — Can I actually charge a higher price for my app? Well, I'm here to tell you, "It depends." What it depends on, however, should end up shaping not only how you approach product development but also the type of products you choose to invest your time in creating. Let's dig in.
Read MoreBut what about your app? Can you charge a higher price for what you've created? And why should you charge a higher price? Can't you just make it up in volume? After all, what's 25,000 customers if you can have 50,000 or even 100,000 customers or more?
The Top Grossing list is where you want to be. These are the apps that are making the most money, and making money means food on your table and a sustainable business for years to come. Don't be ashamed of making money and don't let anyone else shame you about it either. This is the livelihood for you, your families, and your coworkers.
So what separates Top Grossing and Top Paid apps? Let's take a quick look at some raw data from when I ran these numbers in late February and early March.
Read MoreAt Çingleton and NSConference this year I spoke at length about App Store pricing and offered an analysis of the trends, problems, concerns, and recommendations for how to navigate these waters as a developer. At the urging of Craig Hockenberry, I decided to turn these into a series of blog posts so there's a good written record and searchable form of this advice. I hope you enjoy the read.
Read MoreLast week brought a couple high profile announcements in the tech world. Google announced it would shutter Google Reader on July 1 and Dropbox announced it had acquired the hugely-popular-but-how're-they-gonna-make-money Mailbox app. At face value, these were two separate and unconnected events but they bear a lesson for all of us to take to heart: Running a sustainable business requires generating sustainable revenue. Charge money for what you create.
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