Understanding App Store Pricing — Part 5 Pricing Kaleidoscope

By now you are probably wondering how much more this Jury guy can go on about elasticities and pricing and all the rest of these shenanigans. Well, this post will wrap things up on this topic. I've have spent the past four posts extolling the virtues of demand curves, revenue maximization, charging what your software is worth, and avoiding being a commodity. In this post, I'm going to show you how you can take real world data and use it to make better real world decisions about how you price your app.

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Understanding App Store Pricing — Part 4

When we last left our fateful heroes, we had just finished learning about elasticities, demand curves, revenue maximization, and had conducted a very important thought experiment about the price of our app.

The burning question you still find yourself with is this — Can I​ actually charge a higher price for my app? Well, I'm here to tell you, "It depends." What it depends on, however, should end up shaping not only how you approach product development but also the type of products you choose to invest your time in creating. Let's dig in.

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Understanding App Store Pricing — Part 2

The Top Grossing list is where you want to be. These are the apps that are making the most money, and making money means food on your table and a sustainable business for years to come. Don't be ashamed of making money and don't let anyone else shame you about it either. This is the livelihood for you, your families, and your coworkers.​

So what separates Top Grossing and Top Paid apps? Let's take a quick look at some raw data from when I ran these numbers in late February and early March.

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Understanding App Store Pricing — Part 1

At Çingleton and NSConference this year I spoke at length about App Store pricing and offered an analysis of the trends, problems, concerns, and recommendations for how to navigate these waters as a developer. At the urging of Craig Hockenberry, I decided to turn these into a series of blog posts so there's a good written record and searchable form of this advice. I hope you enjoy the read.

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