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    <loc>http://jury.me/blog/a-view-from-lake-plansee</loc>
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      <image:caption>A View From Lake Plansee</image:caption>
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      <image:caption>California Road</image:caption>
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    <loc>http://jury.me/blog/driving-the-n-rburgring</loc>
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    <loc>http://jury.me/blog/k-nigin-freue</loc>
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  <url>
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      <image:title>Blog</image:title>
      <image:caption>Let the fun begin! Johanna enjoys a glass of wine in SFO's lounge.</image:caption>
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  <url>
    <loc>http://jury.me/blog/2013/3/31/understanding-app-store-pricing-part-1</loc>
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    <lastmod>2013-04-09</lastmod>
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      <image:title>Blog - Understanding App Store Pricing — Part 1</image:title>
      <image:caption>The Great Fear of App Store Prices</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364785803007-DX3OFBI97HH1SMU8WU1V/TPvsTG_graphs.gif</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 1</image:title>
      <image:caption>Top Paid vs. Top Grossing, with removed outliers, and a loose trend-line for emphasis. Data is ordered from lowest price to highest, not App Store ranking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364786655119-TXIIXIOZMSHDZY00R0I0/TPvsTG_percent_delta.gif</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 1</image:title>
      <image:caption>The percentage difference between average and median prices on the Top Paid and Top Grossing lists on the Mac App Store</image:caption>
    </image:image>
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    <loc>http://jury.me/blog/augustiner-biergarten</loc>
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    <lastmod>2013-03-15</lastmod>
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      <image:caption>Augustiner Biergarten</image:caption>
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    <loc>http://jury.me/blog/2013/3/14/the-human-impact-of-bugs</loc>
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  <url>
    <loc>http://jury.me/blog/bmws-r-d-headquarters</loc>
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    <lastmod>2013-03-15</lastmod>
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      <image:title>Blog</image:title>
      <image:caption>BMW’s R&amp;D Headquarters — AKA The FIZ</image:caption>
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    <loc>http://jury.me/blog/picking-up-your-car</loc>
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      <image:title>Blog</image:title>
      <image:caption>Inside the Welt</image:caption>
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  <url>
    <loc>http://jury.me/blog/first-night-in-m-nchen</loc>
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    <lastmod>2013-03-15</lastmod>
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      <image:title>Blog</image:title>
      <image:caption>A most amazing dinner of potato dumpling, roast pork, and a huge stein of beer.</image:caption>
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    <image:image>
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      <image:title>Blog</image:title>
      <image:caption>We arrived in Munich, tired but ready for the trip ahead.</image:caption>
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  <url>
    <loc>http://jury.me/blog/2013/3/19/the-price-of-free</loc>
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    <lastmod>2013-03-19</lastmod>
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      <image:title>Blog - The Price of Free</image:title>
      <image:caption>iMore.com covers the Mailbox acquisition.</image:caption>
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      <image:title>Blog - The Price of Free</image:title>
      <image:caption>The Economist's Babbage covers the demise of Google Reader</image:caption>
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    <loc>http://jury.me/blog/2013/3/30/mvp</loc>
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    <lastmod>2013-03-31</lastmod>
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      <image:title>Blog - You Need an MVP</image:title>
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    <loc>http://jury.me/blog/2013/3/30/focus-on-the-user</loc>
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    <lastmod>2013-03-31</lastmod>
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      <image:title>Blog - Focus on the User</image:title>
      <image:caption>Tron fan art by elclon — http://elclon.deviantart.com</image:caption>
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    <loc>http://jury.me/blog/the-hero-shot</loc>
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    <lastmod>2013-03-15</lastmod>
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      <image:title>Blog</image:title>
      <image:caption>The Hero Shot</image:caption>
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    <loc>http://jury.me/blog/2013/3/14/new-beginnings</loc>
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    <lastmod>2013-03-15</lastmod>
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      <image:title>Blog - New Beginnings</image:title>
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  <url>
    <loc>http://jury.me/blog/the-beauty-of-the-welt</loc>
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    <lastmod>2013-03-15</lastmod>
    <image:image>
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      <image:title>Blog</image:title>
      <image:caption>The Beauty of the Welt</image:caption>
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  <url>
    <loc>http://jury.me/blog/2013/3/19/deploymate</loc>
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    <priority>0.5</priority>
    <lastmod>2013-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1363729599792-8TAHR3E7EA2U13OI9ECV/results-desktop.png</image:loc>
      <image:title>Blog - Every iOS and OS X Developer Needs Deploymate</image:title>
      <image:caption>Deploymate quickly showing problematic API usage</image:caption>
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  <url>
    <loc>http://jury.me/blog/2013/3/31/understanding-app-store-pricing-part-3</loc>
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    <priority>0.5</priority>
    <lastmod>2013-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364801884764-MMUYFEV0O6W7SMWXIVN4/maximizing_revenue.gif</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 3</image:title>
      <image:caption>Lowering your price may help you increase revenue, but lower it too much and you cost yourself money.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364800529324-Y61GJ39XVS0T9B679G91/elastic_demand_revenue.gif</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 3</image:title>
      <image:caption>Revenue is Price x Quantity. With elastic demand, lower prices are generally better.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364800954688-FMGK578ZAUM67NFJTQSJ/inelastic_demand_revenue.gif</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 3</image:title>
      <image:caption>With inelastic demand, higher prices are generally always better.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364799234584-C4ZX34162JEOWM5J4EG8/demand_graph.png</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 3</image:title>
      <image:caption>An idealized demand curve shows the relationship between the price of a good and the quantity people are willing to buy at that price.</image:caption>
    </image:image>
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  <url>
    <loc>http://jury.me/blog/2013/4/2/thriving-in-an-app-store-world</loc>
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    <priority>0.5</priority>
    <lastmod>2013-04-03</lastmod>
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  <url>
    <loc>http://jury.me/blog/2013/3/31/understanding-app-store-pricing-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-04-01</lastmod>
    <image:image>
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      <image:title>Blog - Understanding App Store Pricing — Part 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364791214669-HL3LJC96V6TG63KI71CW/TPvsTG_percent_delta.gif</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 2</image:title>
      <image:caption>The percentage difference between average and median prices on the Top Paid and Top Grossing lists on the Mac App Store</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://jury.me/blog/2013/4/1/understanding-app-store-pricing-part-5-pricing-kaleidoscope</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364808743677-HE6EF29I7QFHGWB9KZ6E/developer_tools.png</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 5 Pricing Kaleidoscope</image:title>
      <image:caption>Leaders in the Developer Tools segment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364810877087-4CJOCJMEYCL6Q0W8QDS8/comparing_quantities</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 5 Pricing Kaleidoscope</image:title>
      <image:caption>Average selling prices and average quantities sold are listed in each box</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364809843538-EULTLWCQU4WJKENEEALF/sales_avg.png</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 5 Pricing Kaleidoscope</image:title>
      <image:caption>Average daily sales in three distinct time periods: Post launch, post-holiday, post App Store launch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364811711203-PG7Z8JFYDYGDPEP342U9/rev_max_graph</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 5 Pricing Kaleidoscope</image:title>
      <image:caption>Graphing projected revenue based on predicted quantities and hoping to spot our revenue maximizing point.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364810189911-AJS50E0LBIE3URSBTTSY/revenue.png</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 5 Pricing Kaleidoscope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364810714619-96V9FS9EO1X74FSIH5BH/ped.png</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 5 Pricing Kaleidoscope</image:title>
      <image:caption>The Price Elasticity of Demand is a ratio that expresses the magnitude of the relative change of prices and quantities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364808529774-F504M9Z64TULKVEQAE7M/market_segment.png</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 5 Pricing Kaleidoscope</image:title>
      <image:caption>Average selling prices from the Top 25 apps from each segment. Not all segments are created equal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364809181375-4OVUZNQ3YRLLAU1TYX86/alternatives.png</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 5 Pricing Kaleidoscope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364809484530-UNIR9X3O6M0LFINF13DS/sales.png</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 5 Pricing Kaleidoscope</image:title>
      <image:caption>Kaleidoscope sales from November to mid-February</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364811601795-VI4OLW7SYHGOBNMI5MW5/max_revenue_table.png</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 5 Pricing Kaleidoscope</image:title>
      <image:caption>Percentage price increases times projected quantities equals predicated revenue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364811077752-OCEXMQQQ2R8V0KE4EIHF/peds.png</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 5 Pricing Kaleidoscope</image:title>
      <image:caption>Price elasticities for both time periods.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5127e933e4b0b525b38fc98d/1364811458439-BMNDZHBJNXKLH2PIGAQ7/golden_ratio.png</image:loc>
      <image:title>Blog - Understanding App Store Pricing — Part 5 Pricing Kaleidoscope</image:title>
      <image:caption>Our golden ratio.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://jury.me/blog/2013/3/31/understanding-app-store-pricing-part-4</loc>
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    <priority>0.5</priority>
    <lastmod>2013-04-01</lastmod>
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      <image:title>Blog - Understanding App Store Pricing — Part 4</image:title>
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